Deciding on the Best UX Research Methods for Your Product
You have your first prototype ready, hooray 🎉!
Now is the time to test it out with your users. But how do you decide the best UX research methods for your product? 🤔
In this blog, we have our partner from Maze, Ash Oliver, a UX Designer & Design Advocate, who’s shared tips on choosing the best UX research methods for your product!
UX Research Methods: What is UX Research Methods?
UX Research methods are ways of collecting data on your users through various types of user research methods. This procedure is crucial to test whether your product suits your targeted users’ needs or otherwise. This phase allows you to improve your products based on your users’ feedback.
UX Research Methods: Why do we need to implement UX Research Methods?
Creating a product that solves user’s problems
Plan better user experience
Remove design elements that disrupt the user’s journey
Connect with users 1st hand
Gain insights that you never thought possible
UX Research Methods: The 6 Types of Research
Qualitative (Why & How)
Quantitative (How much /How many)
Behavioral (What people do)
Attitudinal (What people say)
Generative (Forming idea)
Evaluative (Refining idea)
UX Research Methods: The 11 Types of Common UX Research Methods
Observes people in their natural environment. A regular activity is performed and the observer watches what happens
You will learn how users do something and why, user needs, and discovery opportunities
Types of Research: Generative, Qualitative, and Behavioral
1:1 sessions to learn more about what users think
You will learn about sentiment insights, motivations, user scenarios, and goals
Types of Research: Generative, Qualitative, Attitudinal
Questionnaires that contain a set of questions, probing for information around specific learning objectives
You will learn about the opinions and preferences of people, and satisfaction levels
Types of Research: Generative, Qualitative, Quantitative, Attitudinal
User and researcher are in a real user environment, observations, and inquiry within this setting around tasks
You will learn about user tasks, user problems, the equipment users are working with, or scenario-dependent insights
Type of Research: Generative, Qualitative, and Behavioural
Users keep logs over an extended time that explain their activities, and document their account of what happened