Product management is an important procedure that must be taken to ensure that the product function will be sustained and keep relevant with particular changes over time. Different products types need a different type of product management approach to suits the users’ needs. It is a practice of driving development and providing continual support towards the improvisation of the product whenever possible. Take, for example, a website as a product. Over time, there will be features that need to be added to make the website function relevant and fulfill the users’ needs.
These (and more) could occur when a product is not well-managed:
In today’s topic, our mentor, Eric Chan the Lead Product Manager at Grab Singapore will share his input on tips to manage products effectively.
The definition of Product Management differs across industries and companies of different scales. The scope of PM could range from being responsible for sales or P/L of the product to driving strategic outcomes as part of the Product Organization.
For Product Management in tech companies, which I have been spending my past few years in, it has been fruitful and enriching, driving impactful outcomes, not alone, but as a team. Not a team who is reporting to me but a team who is working together on the same level to drive a common goal. This is the core of Product Management.
In a nutshell,
“Product Management is about driving strategic outcomes together with the Product team, which is typically made up of Product Designer, Tech Lead, and Product Manager.”
Product Management is often a multi-disciplinary role that requires a wide spread of skill sets. There are 3 skills to being an effective Product Manager. Of course, the list is non-exhaustive. 😄
Rounding up to the other two skills, effective communication, and analytical skills, allow me to sum up by using a user story.
As a Product Manager, I want to prioritize features ruthlessly using strong analytical skills so that I can communicate the product vision and roadmap to stakeholders effectively.
Learn about the 10 Best Product Management Tools Of 2022.
The role of a Product Manager is naturally challenging. What it brings with the role is ambiguity and uncertainty, and many others (honestly!). Below are some methods and tips to overcome some of the challenges to maximize impact as a product manager:
Read here on the A visual guide to book reading for product designers and the Characteristics of Bad Product and Tips to Design Better.
“You wouldn’t try, you wouldn’t know. Try it, know it, iterate it, and continue the loop.”- Eric.
Product innovators! Are you interested to know more about how to manage your current on upcoming products? Book a 1:1 mentoring session with our global experts.
Eric Chan(ADPList Mentor)
Lead Product Manager at Grab
ADPList Profile: https://adplist.org/mentors/eric-chan
LinkedIn account: https://www.linkedin.com/in/ericchanjq
Editor and Writer:
Content Marketer and Writer at ADPList
LinkedIn account: https://www.linkedin.com/in/famr/
ADPList Mentor and Product Leader, Meenal Relekar, shares her secret to writing tasks effectively as a product marketer.