You have finalized your product and now it is time to set up your website!
The colors and fonts on your website speak for your brand. The design of your website will be the image that people have when people talk about your brand. Choosing the right colors and fonts will help to build the brand in the long run.
Each color reflects a different meaning. For example, the universal meaning of black is elegance and power. Red reflects passion and energy, while blue portrays masculinity and peace.
Consider your audience background and cultural sensitivity as well when choosing your website color palettes.
Learn about Design Sensitivity: Understanding The Cultural Palette.
Choose color palettes that will set your company’s identity. You want an audience to remember your brand, hence color palettes play a role for the audience to recognize your brand from a glance.
For example, Facebook can be recognized by its blue color. Instagram is recognized with its red-magenta color and Coca Cola is well-known with its red color.
Create a statement through your color.
3. Set audience mood
What kind of emotions would you like to stir when an audience visits your website Approachable? Love? Feeling that they are on holiday?
The color palettes of your choice should be able to set your audience's mood. For example, a website that is promoting tropical island holidays could
have yellowish bright colors that make audiences feel that they are on a tropical island already!
4. Maintain consistency
Maintain the color palettes consistency throughout your website. Avoid drastic color changes in different pages unless it is necessary, such as landing pages for campaigns or special events for the month.
5. Seek color palettes resources
Get inspiration from different websites and choose color palettes that align with your company’s brand.
View the 50 Gorgeous Color Schemes From Award-Winning Websites.
Share the website color palettes with your team and stakeholders. Provide the rationale behind your decision. Get their feedback and reflect on their input.
Get to know about the art of typography and how you can implement some features to your website font.
For example, learn about hierarchy, grids, balance, and space.
2. Choose a font that speaks for your brand
Your font should be able to represent your brand tone and identity.
For example, you can distinguish between a font on Halloween and Christmas Day. The font creates the vibes for the event; Halloween-scary mood, while Christmas- jolly feeling.
What are the emotions you would want your audience to feel while scanning through your website?
3. Think about readability
The most important thing is - is your font readable? Prevent yourself from torturing your audience's eyes with fancy looking fonts that is non-readable.
4. Match your font choice with design purpose
Ensure that your font compliments your website design. Your font helps to emphasize the meaning behind your website design and the company’s identity to your audience.
5. Seek for fonts resources
Seek for inspiration from different websites and choose the font that is aligned with your company’s identity.
View the 50 Best Free Fonts for Designers in 2022.
6. Get feedback
Share the font of your choice with your team and stakeholders. Provide the rationale behind your decision. Get their feedback and reflect on their input.