6 Effective Tips to Communicate Your Design Value at Work
So, here is a scenario. You have completed your design and are ready to present it to your clients or stakeholders. On the day of the meeting, there are seem to be some miscommunication between you and your clients, which you think you have fully understood earlier. These may lead to a few more amendments that could cost time, money, and work efficiency for the final design to be completed on time.
How do we communicate the value of good design with our clients? The communicating design could be tricky at times as different clients have different requirements and visions. However, there are ways to communicate your design value at work.
In this topic, four ADPList mentors: Chris Z Yu a UX Design Lead at Arista Networks, Shawn Borsky a VP, Design at NZXT, Julie Mills a UX Designer at Smartsheet, and Eugene Joe, the Director of Product Design at MLSE will share the effective ways to communicate the value of good design.
Tips 1: Communicating design: Set the understanding of design value.
Value is part of the vision setting.
It is the approach authority in the design role “The idea of collaborating well with stakeholders. Working together what design quality means (proprietary). The methodology, empathy, over your suggestions.”- Julie.
Treat as partners rather than stakeholders “People treat each other aerodynamic-ly. What is this for? What does success looks like? Have your peers, leads, or developers looks at your goals?”- Eugene.
Alignment is not easy for engineers or crafts If you force it, you do not do it correctly. Recognize the process that is not to be working.
What cross functioning team is responsible?
Are we (designers and stakeholders) aligned?
These are needed to discover the ideas we have for the projects.
“Go to specific leaders, get the context and share with the team. Do not assume.”- Shawn.
Understand other people’s perspectives. Work together instead of push together.
Be clear with objectives. Easy to communicate values. Most cannot define what corrections looks like.
Give clarity to business goals.
Present rough calculations to let people understand how much money they will spend and save. This helps to break out the noise by thinking in that manner.