Marketing
January 31, 2024

7 Social Media Video Marketing Trends You Should Follow in 2024

7 Social Media Video Marketing Trends You Should Follow in 2024

Looking for social media video marketing trends to revolutionize your business? Read on for 7 latest trends you can incorporate into your marketing strategy.

Social media video marketing has evolved from an option to an indispensable tool for businesses seeking to thrive.

That’s because many people prefer watching videos over other forms of content on social media. That makes video a compelling and engaging medium to connect with worldwide audiences. In fact, research has revealed that 91.8% of online users watch videos regularly.

Image via Statista

With such a vast and diverse audience tuning in regularly, video marketing has undoubtedly emerged as the most effective way to convey messages and leave a lasting impression on viewers on social media.

But merely producing marketing videos isn't enough.  You need to understand the what, how, and why of social media video marketing, including its current trends.

If you’d want to boost your video marketing on social media, this article is a must-read. We’ll explore the latest social media video marketing trends you should follow in 2024.

Let's get started.

7 Latest Social Media Video Marketing Trends

Here are the latest social media video marketing trends to boost your business in 2024.

1. Short Form Videos

Why do you think platforms like TikTok, Instagram Reels, and Snapchat Spotlight are becoming so popular every day?

Well, it's because they’re leveraging short-form videos.

People love short videos. That’s because the average attention span of humans keeps dwindling. Therefore, people need video content that can easily capture their interest within 60 seconds.  

Short-form videos can entertain, inform, or concisely evoke emotions within the first few seconds of watching. Therefore, if you aim to enhance your social media marketing through videos, consider outsourcing video editing, and incorporating snackable short-form videos into your marketing strategy.

When you embrace brevity and focus on high-impact storytelling, you can capture the fleeting attention of your target audience. This improves message retention and encourages your audience to take the desired action.

An example of a company utilizing short form videos is Fenty beauty.

Here’s an image of a tiktok from Fenty beauty.

Image from @fentybeauty

The best part is that short-form videos can easily be shared. As a result, these videos have the potential to go viral, significantly expanding your brand's reach and visibility in a short period.

However, always remember to edit your video well using top notch video editing tools to get most out of this strategy. If you have no idea on how to create a winning video marketing strategy, you can check this guide on creating a video marketing strategy by Attrock.

2. Live Streaming

Live streaming has become a dominant force in social media video marketing, revolutionizing how brands engage with their audiences in real-time.

The trend allows you to connect with your audience more personally. And this fosters a sense of community and trust. Your customers can easily buy your products when they feel they trust you.

You can leverage this trend in many ways. You can host a Q&A session with your team and give your followers a chance to ask questions and get direct responses.

Doing so helps your audience know more about your product. Also, it gives you a clear picture of what your audience thinks about your product.  

You can use live streaming to launch new products and services for your brand.  Build anticipation and excitement by teasing the launch beforehand, and then go live to unveil the offering.

Demonstrate the product's work, answer questions, and highlight its unique features. Doing so engages your audience and creates a sense of urgency, encouraging potential customers to purchase while the excitement is high.

Consider live streaming the proceedings if your brand hosts or participates in an event or webinar. That enables those who couldn't attend physically to be part of the experience virtually.

An example of a company that leverages live streaming is Buzzfeed.  They do cover every story and events in their facebook live stream.

Image via Buzzfeed

Doing so expands their reach to a global audience, fostering brand exposure beyond your immediate location. Also, they do promote the event in advance to generate interest and ensure a good turnout during the live stream.

3. Interactive Videos

Interactive videos are reshaping social media video marketing. This marketing method captivates audiences through active participation and personalized experiences.

Interactive videos can be in many forms. You can integrate interactive polls and surveys into your videos to gather real-time feedback from your audience.  

You can ask questions about your products, services, or content to gauge preferences and opinions, making viewers feel involved in decision-making.

In addition, you can use fun and informative quizzes or challenges that viewers can participate in while watching the video. This gamified approach boosts interaction and encourages users to share their results, further amplifying your brand's reach.

Also, you can offer immersive experiences with 360-degree videos that allow viewers to control their perspectives. That’s particularly effective for showcasing virtual tours, travel destinations, or product demonstrations.

Here’s an image of how Maybeline uses interactive video to demonstrate how to use mascara.

Image via Wyzowl

4. Personalized Video Content

Personalizing your social media marketing videos is one of the latest trends marketers use to capture their audience. The strategy allows brands to connect with their audience one-to-one and deliver tailored messages that resonate deeply.

What's more?

It makes your audience feel seen, heard, and valued, leading to increased engagement and higher conversion rates.

Facebook sends personalized videos to its users during their special days or reminding them of how long they’ve been on facebook. It creates a video combining all the photos the users have uploaded on the site.

So, how can you personalize your videos?

Well, there are many ways you can personalize your videos. They include:

  • Addressing your viewers by their names at the beginning.
  • Dividing your audience into specific segments based on interests, preferences, or demographics.
  • Utilizing data from your viewers, such as their purchase history or browsing behavior, to dynamically generate video content.
  • Crafting narratives that incorporate your customer's journey and interactions with your brand.
  • Recommending products or content based on the viewer's previous interactions or preferences

When you implement personalized videos as one of your online marketing strategies, you can strengthen your relationship with your customer.  Also, it can boost your brand loyalty and enhance the overall customer experience

5. User-Generated Content

User Generated Content has emerged as a powerful strategy where users, rather than professional creators or brands, generate and share content.

Among the various forms of media, videos have taken the lead, allowing customers to voice their opinions, showcase creativity, and actively shape brand perception.

UGC videos present a captivating way for brands to connect with their audience on a more personal level.

Customers willingly contribute videos, becoming brand ambassadors and enthusiasts, which resonates deeply with potential customers. This genuine and authentic approach builds trust and loyalty, effectively amplifying marketing efforts.

An excellent example of a company that has successfully leveraged UGC videos for social media video marketing is Coca-Cola with its "Share a Coke" campaign.

The campaign invited customers to create and share videos featuring personalized Coca-Cola bottles with their names on them.

Image via Wedevs

This heartwarming and creative user-generated content not only boosted engagement but also inspired a sense of community and excitement around the brand.

When you embrace user-generated videos, you can tap into the creativity and passion of your audience, turning them into powerful advocates for your products or services.

UGC videos offer a unique way to foster meaningful connections and drive the success of social media video marketing campaigns in 2024 and beyond.

6. Shoppable videos

Shoppable videos have revolutionized the way brands connect with their audiences and drive sales.

Shoppable videos are interactive and engaging content that combines video marketing with e-commerce.

In these videos, viewers can directly click on products or items showcased within the video to purchase without leaving the platform. You can integrate influencer marketing to make the most out of shoppable videos.

Influencers can guide your audience through the video, providing valuable insights and personal experiences, which creates a genuine and relatable shopping experience.

This powerful combination allows brands to capture the attention of their target audience, drive product discovery, and boost conversion rates.

Wayfair is an example of a company that uses shoppable videos to sell home furnishings and decor through how-to  and DIY videos.

Image via Think with Google

7. Augmented Reality and Virtual Reality

Augmented Reality (AR) and Virtual Reality (VR) are reshaping the landscape of social media video marketing.

AR and VR technologies enable users to interact with digital elements in the real world or transport them to entirely virtual environments.

It allows you to create captivating, interactive video content beyond the traditional screen experience. For instance, users can try on virtual makeup, explore 3D product models, or even take part in virtual tours of destinations, all within the social media video.

That creates a fun and shareable experience, driving user-generated content and organic engagement.

Gucci is an example of a company that uses AR. Gucci iOS app allows you to try shoes on remotely in Augmented reality.

Here’s an image showing a person trying shoes using AR.

Image via Venture beat

Final Thoughts

Adapting to the latest social media video marketing trends isn’t just a choice but a necessity to stay relevant and compelling.

Without a doubt, the above social media video marketing trends hold the potential to elevate your marketing efforts in 2024.

By weaving these influential trends into your strategy, you can create an unforgettable brand experience that captivates and resonates with your audience on a deeper level.

The best part is you don't have to utilize all these trends to reap the rewards of social media video marketing in 2024. Each trend offers unique benefits, and the key is to find the ones that align best with your brand's identity, audience preferences, and marketing objectives.

So what are you waiting for? Implement the social media video marketing trends above to increase conversion rates and drive sales.